Roadside Revival: the history of America’s iconic motel.
In the era of sleek hotels and high-rise accommodations, a surprising trend has taken the travel scene by storm—the revival of the humble motel. Motels, once synonymous with budget stays and generic architecture, are experiencing a renaissance as boutique destinations that capture the essence of Americana with a modern twist.
Photo Credit: Taylor Hoover for Mellow Moon Lodge
Back in the day, motels were the heartbeat of American road trips. Affordable, accessible, and often adorned with neon signs, they welcomed weary travelers with open arms. Drive-ins, carhops, and the allure of the open road defined the American Dream. But as time rolled on, glossy hotel chains stole the spotlight, leaving classic motels to fade into nostalgia.
The term "motel" is a portmanteau of "motor" and "hotel," reflecting its origin as a type of accommodation designed for motorists. The history of motels in the United States can be traced back to the early 20th century, and their evolution has been intertwined with the rise of the automobile and changes in travel patterns.
History.
In the early 1900s, the mass production of automobiles, especially Henry Ford's Model T, made car travel more accessible to the general public. As more people hit the road, the need for convenient and affordable overnight accommodations along highways and main roads became evident.
The first motels started appearing in the 1920s and 1930s. These establishments were typically small, family-owned, and located along major roadways. They catered to travelers who needed a place to rest, refuel, and continue their journey the next day.
Motels were designed with the car in mind. Rooms were often arranged in a U-shape or L-shape, allowing guests to park their cars directly in front of their rooms, emphasizing convenience and easy access.
Unlike traditional hotels, motels were often operated by families or individuals. This contributed to a more personal and welcoming atmosphere, with owners taking pride in their establishments and offering a friendly, home-like environment.
To attract attention from passing motorists, motels embraced eye-catching neon signs. These signs, often with bold colors and unique designs, became iconic symbols of roadside hospitality. Memorable names and slogans were also used to distinguish one motel from another.
During the heyday of Route 66 in the mid-20th century, motels became an integral part of the American road trip experience. The famous highway, stretching from Chicago to Los Angeles, was lined with motels that welcomed travelers exploring the diverse landscapes of the United States.
With the advent of larger hotel chains and the interstate highway system, many smaller motels faced decline in the latter half of the 20th century. However, in recent years, there has been a renewed interest in preserving and reviving these roadside gems. Independent owners are reimagining motels as boutique accommodations, blending retro charm with modern amenities.
White Swan Court | Lakewood, Colorado | Circa 1940s
Today.
Fast forward to the present, and the story has taken a twist. Motels are making a comeback, and it's a revival led by independent owners with a passion for preserving the charm of yesteryear while injecting a healthy dose of modern cool.
Entrepreneurs are snatching up these roadside treasures, transforming them into boutique havens that pay homage to their roots while offering a fresh, luxury vibe. Forget generic cookie-cutter designs; these motels boast unique personalities, reflecting the local culture and the artistic spirit of their owners.
Thanks to technology, booking a room is no longer a guessing game. Independent motel owners are leveraging online platforms, social media, and apps to connect with a new generation of travelers. The check-in process is a breeze, and your room will likely come with a personalized touch, like a handwritten welcome note or a curated local guide. And old-school charm doesn't mean compromising on eco-friendliness. Many modern motels are embracing sustainable practices, from energy-efficient lighting to locally sourced amenities. It's like staying in a piece of history that's committed to a greener future.
Unlike the big hotel chains that often blend into any city, boutique motels pride themselves on being part of the local scene. They're not just a place to sleep; they're hubs of community, recommending the best local joints, supporting nearby businesses, and immersing you in the authentic spirit of the area.
So, next time you're planning a road trip, ditch the generic hotel and opt for a motel with character. From mid-century modern aesthetics to kitschy throwbacks, each has a story to tell.
Cheers to the renaissance of roadside motels—where nostalgia meets innovation, and the open road feels more inviting than ever. Happy Trails!
Photo Credit: EB Combs (The Whistler & The Well) for Mellow Moon Lodge (Del Norte, Colorado)
